What Captures The Heart Goes In The Cart
Create High Converting Brands Using The Secrets And Science
Of Why Customers Buy
Create High Converting Brands Using The Secrets And Science Of
Why Customers Buy
Trevor helps e-commerce brands build trust-first strategies that drive conversions and long-term growth.
Trevor helps e-commerce brands build trust-first strategies that
drive conversions and long-term growth.
A masterclass in modern branding, transforming your business by becoming "Authentically Human" in an age of mistrust.
This is a masterclass in modern branding, transforming
your business by becoming
"Authentically Human" in an age of mistrust.
If you need to stop burning cash on clicks that don't convert (and who doesn't?) and start building a brand customers actually trust and buy then this is your playbook.
If you need to stop burning cash on clicks that don't convert (and who doesn't?) and start building a
brand customers will trust and buy
then this is your playbook.
In What Captures The Heart Goes In The Cart , brand strategist and behavioral science expert Trevor Bradford unveils the IDEA Strategic Brand Framework™
a proven system that blends behavioural psychology, neuroscience and e-commerce strategies to help sellers capture attention, earn loyalty
and skyrocket conversions.
Whether you’re an aspiring startup,
a scaling Amazon entrepreneur, or
a seasoned seller facing stalled growth this book is for you.
With deep insights into why consumers buy and how they emotionally connect with brands
this book offers a clear, actionable path to building brands that truly connect and convert.
In What Captures The Heart Goes In The Cart , brand strategist and behavioral science
expert Trevor Bradford unveils the IDEA Strategic Brand Framework™
a proven system that blends behavioural psychology, neuroscience
and e-commerce strategies to help sellers capture attention,
earn loyalty and skyrocket conversions.
Whether you’re an aspiring startup, a scaling Amazon entrepreneur
or a seasoned seller facing stalled growth this book is for you.
With deep insights into why consumers buy and how they emotionally connect with brands this
book offers a clear, actionable path to building brands that truly connect and convert.
You’ll discover:
• Why TRUST is now your biggest competitive advantage.
• How to use emotional buying triggers and behavioural science to optimise
every touchpoint of the customer journey.
• A step-by-step blueprint to clarify your message,
build brand loyalty and boost conversions.
• How to thrive in a saturated market by being
Insight-Driven, Distinctive, Empathetic, and Authentic.
• How to use the IDEA Brand Framework™ to train and
build your own bespoke Brand GPT.
You’ll discover:
• Why TRUST is now your biggest competitive advantage.
• How to use emotional buying triggers and behavioural science to optimise every touchpoint of the customer journey.
• A step-by-step blueprint to clarify your message,
build brand loyalty and boost conversions.
• How to thrive in a saturated market by being
Insight-Driven, Distinctive, Empathetic, and Authentic.
• How to use the IDEA Brand Framework™ to train and
build your own bespoke Brand GPT.
VERIFIED Amazon Reviews
What My Readers Are Saying
"Best Marketing Book I've Read in YEARS!"
What Captures the Heart Goes in the Cart is a standout in the ever-evolving world of brand development and customer engagement. This book brings clarity to the chaos, offering a smart and incredibly timely look at how to attract and retain customers, especially in the era of AI.The book goes far beyond surface-level strategy, diving into genuine human insight and how AI can be used effectively (and ethically) to unlock it.It’s very readable, yet packed with depth. The author distills years of personal experience, research, and strategic thinking into something both inspirational and practical. I found myself educating GPT models as I went along as the content is immediately applicable.The IDEA Strategic Framework is a standout approach and one I’ll return to often. It’s essential for anyone serious about understanding what their brand stands for and how it truly connects with people.Real-life examples throughout the book make the theory tangible and the ideas stick. Highly recommended, not just as a one-time read, but as a reference guide to keep close
at hand.
- Steve
"Buy if you want to strengthen your brand and beat the possible issues AI brings!!"
This book was such a great read! It really opened my eyes to the emotional side of why people buy, something that feels even more important now with AI shaking things up. The author breaks down the behavioral science in a way that’s easy to understand and actually useful.What I really liked is how he includes real examples to show how it all works in practice. It’s not just theory, he gives you something to work with. The IDEA framework he shares is super practical, and I’m already trying to apply it to my own brand.If you’re building something and want to connect with people on a deeper level (not just compete on price or tech), this book is totally worth it.
- H.R,B
"Great book that teaches you how to build a meaning brand that people love and converts!"
What Captures the Heart Goes in the Cart is part brand strategy, part behavioral science, and part sales machine. Bradford doesn’t just talk theory, he gives you a clear framework and shows you how to build your own BrandGPT that connects with your customers. If you’re running a big brand or building one from scratch, this book shows you how to move beyond “just selling” and start building something that sticks. If you want to boost your conversions and create a brand people actually care about, this is the book for you.
- Andrew Erickson
"Loved it - clear, practical and human!"
Just finished What Captures The Heart Goes In The Cart – a smart, insightful read that gets right to the heart of what drives people to buy. It blends behavioural science with brand strategy in a way that’s clear, practical, and human. Loved how it reminded me that people buy with emotion first, then justify with logic. Packed with actionable takeaways, especially for anyone building a brand that connects on a deeper level. One I’ll be recommending to others and dipping back into regularly.
- Stu, Tee & Amelia
"Ideal for Modern Ecommerce"
What Captures the Heart Goes in the Cart is more than just a theory-heavy branding guide-it’s a practical, emotionally intelligent manual for building trust-first brands that convert. Bradford’s IDEA framework, infused with behavioral insights and real-world examples, empowers readers to create connection-driven messaging that resonates and performs.If you’re ready to elevate your brand by speaking to your customers’ hearts (not just their wallets), this book delivers. A compelling and very timely read for modern marketers.
- George Ross
"Absolute must read for anyone interested in Brand Strategy and Sales Conversion!"
This book throws a great perspective on the behavioural science aspects associated with Branding, Ecommerce, Sales Conversion and Brand Strategy. It’s a must for anyone looking to develop a Brand in this time and takes you past the outdated previous and historical trains of thought. I would think it would be well worth contracting Trevor direct for his consulting 1-2-1 advice and services on some of the finer points also. I bought the Kindle version myself on first release and have just bought the paperback version as a gift for a colleague. Very impressed with the thought processes in this book.
- G MCMATH
"The best book for Amazon sellers!"
Loving this!! The book provides a wealth of knowledge that is essential for gaining a deep understanding of the science behind selling and buying. I am already implementing the wisdom in this book in our Amazon business!
- Emma
"High Level Insight on Current Marketing Strategies"
A good read packed with information on how to be successful in today's ecommerce marketplace. Get ready to roll up your sleves and do some work to implement these strategies.
- Mr. Wonderful
"One of the best books I've read!!"
The cover is a reflection of the essence of this book. This book not only gives you insights to help you grow your online business which is especially hard at the moment but It also provides a clear step by step strategy to make sure you really understand your customer and what motivates them. If you are struggling in the online World you should definitely buy this book.
- Audrey Iwanczyszyn
"A Game-Changer for Anyone in Marketing
or E-Commerce!"
Trevor Bradford’s What Captures the Heart Goes in the Cart is a must-read for anyone serious about marketing with impact. His emotionally driven framework helped me rethink how to connect with customers on a deeper level. It’s inspiring, and filled with “aha” moments. Highly recommend for e-commerce and marketers alike! It is very engaging i can't stop reading!!!
- Amazon Customer
"Instructional and practical at the same time, brilliant!!"
The first thing I liked was the title, what captures the heart goes in the cart, so true. Whether we admit it or not.This book is a great guide to understand how we buy and why, so instructional and practical at the same time.Each chapter guides you in a way you can be (re)writing your brand assets and guidelines with the great framework proposed as you go along. Also liked the tools and worksheets provided for the processes as well as being up to date with the current online tools in case you’re not a good writer.I’m thinking it should be required reading in any marketing class.
- Ramon Salinas
"⭐️⭐️⭐️⭐️⭐️ Game-Changer for Online Sellers!"
This book is a must-read for anyone looking to sell products online and actually stand out in a crowded market. It's packed with practical strategies on how to attract the right customers, build trust, and increase conversions.I’ve already implemented several tips within my own business!Highly recommend!
- Annija
"Highly recommend - excellent content and great value!"
Trevor Bradford is an industry leader in brand building and this book does not disappoint. Cut through the sea of unproven ideas and get to the heart of what compels today's customers to want to choose your brand above others.A must read for every brand owner or manager!
- Freddie
"Highly valuable insights - loved this book"
Trevor Bradford is a leading authority on Branding - his IDEA Strategic Framework forms the basis of this book; meaning it is founded on scientific research from years of data backed insights. But cleverly as the title suggests the secret when creating new products is to touch the heart of the buyer, if you do they will put your product into their cart !! Matching the Science with the Art is the secret and in his book Trevor Bradford takes us on a journey of deeper understanding. I loved this book and highly, highly recommend it to anyone who is truly interested in building an authentic brand that will touch the heart of your customers.
- RAP
"A Game-Changer for My Brand"
Reading What Captures the Heart Goes in the Cart by Trevor Bradford was a game-changer for my brand. The book is packed with practical advice and strategies that felt incredibly relevant, especially with its focus on utilizing tools like ChatGPT to personalize and accelerate brand development. I loved how Trevor’s framework helped me think about connecting with customers on a deeper emotional level, which really shifted my perspective on marketing. The step-by-step approach made it easy to apply the lessons, and I’ve already seen improvements in my brand’s identity. If you're serious about online sales and creating a genuine connection with your audience, this book is a must-read!
- Alexandra
"Best e-commerce book I’ve ever read"
I did precisely what the Author suggested and guess what my sales have increased!!What Captures the Heart goes in the Cart” is full of great insights explaining the science behind what drives our purchase decisions plus it walks you through the practical steps you need to take as a brand owner to stand out from the crowd. It’s made me better at what I do. Highly recommended.
- Brian K
"Insightful and Practical for Any Brand Builder"
This book couldn’t have come at a better time. I’m currently preparing to launch my own product, and the way Trevor breaks down emotional branding made so much sense. It’s clear, relatable, and packed with ideas I can actually use. I really appreciated how it connected the emotional side of marketing with real strategies. Definitely recommended for anyone starting or growing a brand!
- Mike Barnes
"An awesome book on how to create a great high converting brand"
This is a great book to help you develop even more authenticity in your brand and marketing, and it has some totally up-to-date information about using chat. GPT within the framework that is defined in the book to speed things up and develop even more authentic. More personalized, more defined brand identity and brand marketing. This book is super super good.
- Martyn
"Definitely in the top 10 books of the year!
It’s wonderful to have the opportunity of having access to Trevor’s knowledge in such a practical way. He is one of the most talented and effective persons in the e-commerce field.Definitely recommend the book!
- Hernan A.
"A must read for any online seller!"
A Great read and most importantly its packed full of really practical step by step advise, showing what to do not just the theory. Loads of case studies and a structured approach means if your not a brand / marketing person then this will really help.!!!
- Kindle Reader
"Emotions and structure"
What I liked about this book is it looks at what really motivates us to buy, our emotions. But also, it provides helpful frameworks to show how to do that In a highly competitive world. For anybody interested in increasing growth, this is a book to read and use.
- Amazon Customer
"Great insight into why customers buy products.!"
Just what I needed in my struggles with my product placement. They say that when the student is ready then the instructor appears. Addressed what I needed to know (much of which was invisible to me), my way forward is now structured and clear. It is now up to me.Highly recommended.".
- Pet Care Science
"A must read for any online seller"
A Great read and most importantly its packed full of really practical step by step advise, showing what to do not just the theory. Loads of case studies and a structured approach means if your not a brand / marketing person then this will really help.
- Kindle Reader
"Fantastic Book!"
You cannot stop reading amazing framework !! Started applying it on my brandI will have my own gpt !
- Jay Chabtini
"Fantastic insight into how to sell online"
What I liked about this book is it looks at what really motivates us to buy, our emotions. But also, it provides helpful frameworks to show how to do that In a highly competitive world. For anybody interested in increasing growth, this is a book to read and use.
- Amazon Customer
"Practical consumer habit insights"
Refreshing insight into consumer habits leading to practical successes.
- Jack
"Clear, practical and genuinely useful"
This book gets straight to the point. The IDEA framework is smart and easy to apply, and Bradford explains it in a way that actually sticks. It’s full of insights on how to build trust and connect with customers emotionally—without the usual marketing fluff. Great for anyone building a brand or running a business.
- George S
"Emotions and structure"
What I liked about this book is it looks at what really motivates us to buy, our emotions. But also, it provides helpful frameworks to show how to do that In a highly competitive world. For anybody interested in increasing growth, this is a book to read and use."
- Amazon Customer
"Fantastic tool for anyone looking for that unique inslight into selling & customers"
Really loved this book. I found myself getting drawn in and really immersed in the amazing content.Particularly loved chapter 4. It really gets you thinking and exploring ideas and provides a framework to do that.I’d recommend this book to any entrepreneurs looking for a depth of experience to draw on
- Ian Saville
"Best Marketing Book I've Read
in YEARS!"
This is a GOLD MINE of incredible insights! I am completely re-thinking how I will approach my marketing now!
- Fifth Fork
"Fantastic insight into how to
sell online"
"I Really enjoyed the read.Practical, useable insight into selling online.A must have for anyone who wants to be successful!."
- Deborah
"Excellent knowledge upgrade!"
Just what I needed in my struggles with my product development. They say that when the student is ready then the instructor appears. Addressed what I needed to know (much of which was invisible to me), my way forward is now structured and clear. It is now up to me.
Highly recommended..
- T Thorpe
"Practical insightful must read for online salespeople"
This book is a breath of fresh air for anyone in the online sales game. It’s packed with no-nonsense grounded advice, easy-to-follow strategies. It was also really up to date with its ChatGPT insights. I appreciated the focus on tried-and-tested methods . If you’re serious about improving your online sales skills, this is a must-read !
- Amazon Customer
"Amazon brand required learning"
Trevor is a branding and marketing genius! So great to have his intel all in one place. :)
- Joanne
"Great read!"
Just finished reading this book. Great read for anyone looking to build a brand! Very informative
- Josh
"My new go to knowledge bank!"
Really insightful book! Especially helping businesses develop smartly and remaining engaged with their consumers.
- Aimee S
"How to maximise the marketing support given to the biggest brands!"
This book is a ‘must have’ for any e-tailing business. Thoroughly researched by the author. Mr Bradford leaves no stone unturned in his explanation of how to maximise revenue and exposure when running any online business.
- Mark Jones
"Clear, practical, must read"
Love this book. Clear, practical, and bang up to date — this book cuts through the noise with strategies that actually work. The ChatGPT tips are a bonus, but it’s the no-nonsense sales advice that really delivers. A solid read for anyone looking to level up their online sales.
- Stephanie
"Excellent!"
An excellent book full of experience and knowledge, the lay out of this book makes for an easy transfer of information from author to reader with great examples and explanations! Highly recommend for entrepreneurs at
all levels!
- Amazon Customer
"High Level Insight on Current Marketing Strategies"
A good read packed with information on how to be successful in today's ecommerce marketplace. Get ready to roll up your sleves and do some work to implement these strategies.
- Amazon Customer
"I'd give it 10 stars if I could!"
Good book very insightful would highly reccomend 5 stars isn't enough to give it
- Aaron Turner
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