What Captures The Heart Goes In The Cart
Create High Converting Brands Using The Secrets And Science
Of Why Customers Buy
Trevor helps e-commerce brands build trust-first strategies that drive conversions and
long-term growth.
This is a masterclass in modern branding, transforming
your business by becoming
"Authentically Human" in an age of mistrust.
If you need to stop burning cash on clicks that don't convert (and who doesn't?) and start building a brand customers actually trust and buy then this is your playbook.
In What Captures The Heart Goes In The Cart , brand strategist and behavioral science expert Trevor Bradford unveils the IDEA Strategic Brand Framework™
a proven system that blends behavioural psychology, neuroscience
and e-commerce strategies to help sellers capture attention,
earn loyalty and skyrocket conversions.
Whether you’re an aspiring startup, a scaling Amazon entrepreneur, or a
seasoned seller facing stalled growth this book is for you.
With deep insights into why consumers buy and how they emotionally connect
with brands this book offers a clear, actionable path to building brands that
truly connect and convert.
You’ll discover:
• Why TRUST is now your biggest competitive advantage.
• How to use emotional buying triggers and behavioural science to optimise every touchpoint of the customer journey.
• A step-by-step blueprint to clarify your message,
build brand loyalty and boost conversions.
• How to thrive in a saturated market by being
Insight-Driven, Distinctive, Empathetic, and Authentic.
• How to use the IDEA Brand Framework™ to train and
build your own bespoke Brand GPT.
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Meet Trevor Bradford
Unlock your brand's potential