What Captures The Heart Goes In The Cart ™

Create High Converting Brands Using The 
Secrets And Science Of Why Customers Buy

Trevor helps e-commerce brands build trust-first strategies that drive conversions and

long-term growth.

This is a masterclass in modern branding, transforming

your business by becoming

"Authentically Human" in an age of mistrust.

If you need to stop burning cash on clicks that don't convert (and who doesn't?) and start building a brand customers actually trust and buy then this is your playbook.

In What Captures The Heart Goes In The Cart ™, brand strategist and behavioral science expert Trevor Bradford unveils the

IDEA Strategic Brand Framework™ a proven system that blends behavioural psychology, neuroscience, and e-commerce strategies to help sellers capture attention, earn loyalty,

and skyrocket conversions.

Whether you’re an aspiring startup, a scaling Amazon entrepreneur, or a seasoned seller facing stalled growth

this book is for you.

With deep insights into why consumers buy and how they emotionally connect with brands this book offers a clear, actionable path to building brands that truly

connect and convert.

You’ll discover:

• Why TRUST is now your biggest competitive advantage.

• How to use emotional buying triggers and behavioural science to optimise every touchpoint of the customer journey.

• A step-by-step blueprint to clarify your message,
build brand loyalty and boost conversions.

• How to thrive in a saturated market by being
Insight-Driven, Distinctive, Empathetic, and Authentic.

• How to use the IDEA Brand Framework to train and
build your own bespoke Brand GPT.

Meet Trevor Bradford

Unlock your brand's potential

Contact Us

07966 284129

1 Corney Reach Way, London Middlesex W4 2TY