What Captures The Heart Goes In The Cart™
What Captures The Heart Goes In The Cart™
What Captures The Heart Goes In The Cart™
Unlock the Secrets and Science to Skyrocketing Your Sales!
Research shows that up to 95% of Buying Decisions Are Based On Emotion Not Rationality.
Using our proprietary IDEA Strategic Brand Framework™ we leverage behavioral science and decades of experience to decode the emotional triggers behind customer buying decisions.
We develop brands that align with how people actually shop: Emotionally, Instinctively, and Subconsciously.
Unlock your brand’s emotional potential NOW!
Unlock your brand’s emotional potential NOW!
What Captures The Heart Goes In The Cart™
Unlock the Secrets and Science
to Skyrocketing Your Sales!
Research shows that 95% of Buying Decisions Are Based On Emotion Not Rationality.
We leverage behavioral science and decades of experience to decode the emotional triggers behind customer buying decisions.
Using our proprietary
IDEA Strategic Brand Framework™
we develop brands that align
with how people actually buy: Emotionally, Instinctively, and Subconsciously.
The Problem We Solve
The Problem We Solve
Many brands let customers slip through their fingers by only providing rational reasons for them to buy, such as price and product details. They overlook the vital
Emotion-Based Buying Triggers
that truly drive decision-making.
We help you fix the real reasons
your products aren’t selling:
Lack of Clarity.
Lack of Credibility.
Lack of Trust.
Lack of Emotional Connection.
We deliver a rigorous and systematic approach
to fixing your failing sales conversions
strategy that Drives
Sales Conversion
strategy that Drives
Sales Conversion
Led by Trevor Bradford
brand expert, conversion master
and creator of the
IDEA Strategic Brand Framework™
our unique approach helps struggling Amazon sellers, DTC brands, and retail founders turn brand confusion into conversion clarity.
Trusted by Fortune 500s, 8-figure sellers and emerging e-com brands alike.
We start by understanding your customer in forensic detail
We take the understanding of your customer way beyond traditional demographics.
Our Avatar 2.0 tool redefines traditional buyer personas by incorporating
behavioural psychology and decision-making triggers to ensure your brand resonates on both an emotional and rational level.
We start by understanding your customer in forensic detail
We take the understanding of your customer way beyond traditional demographics.
Our Avatar 2.0 tool redefines traditional buyer personas by incorporating
behavioural psychology and decision-making triggers to ensure your brand resonates on both an emotional and rational level.
Avoid the race to bottom
on Prices
Avoid the race to bottom
on Prices
We create emotional value in the mind of your customer, so your brand becomes their first choice.
Using our IDEA Brand Canvas tool we combine Insight, Distinctiveness Emotion, and Authenticity (the four pillars of the IDEA Framework) to position your brand to earn trust, command higher prices, and drive long-term growth—freeing you from competing on price alone.
It's What Clients Say When you're
not in the room that counts...
Paul Godfrey, Chivas Regal
I would recommend Trevor to any prospective client. I worked with Trevor at Chivas Regal across a number of high profile global branding and packaging projects for large International brands. Trevor provided the perfect balance between creative thinking and the practical production based realities that so often make or break a great idea. On top of this, you get to work with a conscientious and personable guy that you can trust to deliver critical projects on time and on budget.
Karen Heather, Johnson & Johnson
Trevor was a pleasure to work with. He listened carefully to the brief and the brand concepts we received were always on brief (which can be rare for an agency), but also he added his personal interpretation- to challenge the client! A stress free client/agency relationship!
Scott Bremner, SBD Design
I worked with Trevor while a Senior Creative at Creative Leap in London. Trevor and myself worked across the Novartis business and other projects during my tenure at the company. He was a driving member and founder of the Senior Management of the business and was instrumental in leading the company to the top register of the UK design listings. I can highly recommend Trevor as both extremely professional and effective as a brand/marketing partner.
Junaid Hanif, AMZResponse
Trevor has become an indispensable resource for Amz Response as we navigate the complexities of the Amazon marketplace for the brands we manage. His guidance consistently provides us with the strategic clarity needed to effectively communicate and present the true potential of each brand. Trevor's insights are always spot-on, helping us unlock opportunities we might have otherwise missed. His expertise is a significant asset to our team and the brands we represent
Natalia Mesh, SEVERIN PROJEKT
Trevor was highly recommended to me by our business partner – through the practice of our collaboration I was truly impressed by his unsurpassed knowledge of many market categories, and ability to be super flexible in terms of working with variety of client’s brands always staying highly professional at the same time.
Dr George Ross, MChiro, DC, PgCert, LRCC
Collaborating with Trevor has been an outstanding journey in expanding my Chiropractic practice into the digital space. His expertise in guiding me to build a compelling online educational offer has been invaluable. Through his strategic advice, I was able to create a comprehensive program that includes online courses, mentorship, and mastermind groups aimed at empowering fellow practitioners. Trevor's insightful direction and dedication have truly enhanced my ability to share my knowledge with a wider audience, ultimately helping to elevate the standards of wellness practices worldwide.
Valerie Gascoyne, Gass Associates
Trevor is a highly perceptive brand and digital marketing expert. An inspired leader with an entrepreneurial spirit who doesn't follow the pack.
His knowledge and experience of directing and managing top international brands is second to none. A great marketeer with a passion for creativity, Trevor knows instinctively what will work, he is a true professional. He is always a pleasure to work with.
Martin Kelly, Big Group
Trevor is a true industry professional with many years of top level experience working on and creating some iconic brands. I have had the pleasure of working alongside and with Trevor in the past and look froward to the opportunity of doing so again at some point in the future.
Gary Swift, RDUK Ltd
Trevor has worked for my organisation on several occasions and without hesitation I would recommend him to any company that wishes to develop their brand and digital strategy. Trevor provides great a service and I am sure we will use his company again in the near future.
Bella Ikpasaja, LinkedIn Learning
A pleasure to work with, commercially savvy - I leant a lot from him - and he always made time for staff.
Clients enjoyed working with him, and we won a lot of (new) business together. He knows the drinks industry very well and continues to be very active there.
Contact Us
07966 284129
1 Corney Reach Way, London Middlesex W4 2TY
