Unlock your brand’s emotional sales potential NOW!
Unlock your brand’s emotional potential NOW!
The Problem We Solve
We show You How To Fix The Reasons Why YOUR Customers Aren't BUYING.
You’ve got a great product. Maybe even a killer offer. But the sales just…stall.
Why? Because most brands rely on logic — pricing, specs, features — and completely miss the real reason people buy: emotion.
We dig into these emotional drivers to uncover what’s really blocking conversions — and fix them.
❌ Lack of Clarity → ✅ No more confused browsers. You become the obvious choice.
❌ Lack of Trust → ✅ Customers trust you without second-guessing.
❌ Lack of Credibility → ✅ Your brand becomes the no-brainer pick in your niche.
❌ Lack of Emotional Connection → ✅ You trigger the “I need this” response instantly.
Our Proven System to Fix Flat Sales and Spark Emotional Buying
Our Proven System to Fix Flat Sales
and Spark Emotional Buying
Led by Trevor Bradford
brand expert, conversion master
and creator of the
IDEA Strategic Brand Framework™
our unique approach helps struggling Amazon sellers, DTC brands, and retail founders turn brand confusion into conversion clarity.
Trusted by Fortune 500s, 8-figure sellers and emerging e-com brands alike.
We take the understanding of your customer way beyond traditional demographics.
Our Avatar 2.0 tool redefines traditional buyer personas by incorporating
behavioural psychology and decision-making triggers to ensure your brand resonates on both an emotional and rational level.
We take the understanding of your customer way beyond traditional demographics.
Our Avatar 2.0 tool redefines traditional buyer personas by incorporating
behavioural psychology and decision-making triggers to ensure your brand resonates on both an emotional and rational level.
We create emotional value in the mind of your customer, so your brand becomes their first choice.
Using our IDEA Brand Canvas tool we combine Insight, Distinctiveness Emotion, and Authenticity (the four pillars of the IDEA Framework) to position your brand to earn trust, command higher prices, and drive long-term growth—freeing you from competing on price alone.
Having watched Trevor help hundreds of our eCommerce entrepreneurs I can confirm that the IDEA Brand Framework is a revolutionary step forward in helping brands stand out in the often crowded and price sensitive world of eCommerce in 2025.
I used his framework in a private GPT and ran a couple of brand ideas through it. Amazing results!
Trevor has become an indispensable resource for Amz Response as we navigate the complexities of the Amazon marketplace for the brands we manage. His guidance consistently provides us with the strategic clarity needed to effectively communicate and present the true potential of each brand. Trevor's insights are always spot-on, helping us unlock opportunities we might have otherwise missed. His expertise is a significant asset to our team and the brands we represent
What Captures the Heart Goes Into the Cart is an absolute gem! I read it, implemented the strategies, and was blown away by the results! Brilliant content and fresh product ideas showed up immediately.
The GPT you learn to create from this book isn’t just smart - it’s a game-changer. I’ve already shared it with my VA and Marketing team, it’s streamlining and transforming the way we brainstorm, and create content!
Thank you for so generously sharing your know-how - this book delivers real value and actionable insight. Highly recommended to anyone looking to harness AI for building a strong brand and capturing the heart of customers!
I would recommend Trevor to any prospective client. I worked with Trevor at Chivas Regal across a number of high profile global branding and packaging projects for large International brands. Trevor provided the perfect balance between creative thinking and the practical production based realities that so often make or break a great idea. On top of this, you get to work with a conscientious and personable guy that you can trust to deliver critical projects on time and on budget.
Trevor was a pleasure to work with. He listened carefully to the brief and the brand concepts we received were always on brief (which can be rare for an agency), but also he added his personal interpretation- to challenge the client! A stress free client/agency relationship!
I worked with Trevor while a Senior Creative at Creative Leap in London. Trevor and myself worked across the Novartis business and other projects during my tenure at the company. He was a driving member and founder of the Senior Management of the business and was instrumental in leading the company to the top register of the UK design listings. I can highly recommend Trevor as both extremely professional and effective as a brand/marketing partner.
Collaborating with Trevor has been an outstanding journey in expanding my Chiropractic practice into the digital space. His expertise in guiding me to build a compelling online educational offer has been invaluable. Through his strategic advice, I was able to create a comprehensive program that includes online courses, mentorship, and mastermind groups aimed at empowering fellow practitioners. Trevor's insightful direction and dedication have truly enhanced my ability to share my knowledge with a wider audience, ultimately helping to elevate the standards of wellness practices worldwide.
Trevor is a highly perceptive brand and digital marketing expert. An inspired leader with an entrepreneurial spirit who doesn't follow the pack.
His knowledge and experience of directing and managing top international brands is second to none. A great marketeer with a passion for creativity, Trevor knows instinctively what will work, he is a true professional. He is always a pleasure to work with.
Trevor is a true industry professional with many years of top level experience working on and creating some iconic brands. I have had the pleasure of working alongside and with Trevor in the past and look froward to the opportunity of doing so again at some point in the future.
Trevor was highly recommended to me by our business partner – through the practice of our collaboration I was truly impressed by his unsurpassed knowledge of many market categories, and ability to be super flexible in terms of working with variety of client’s brands always staying highly professional at the same time.
Trevor has worked for my organisation on several occasions and without hesitation I would recommend him to any company that wishes to develop their brand and digital strategy. Trevor provides great a service and I am sure we will use his company again in the near future.
A pleasure to work with, commercially savvy - I leant a lot from him - and he always made time for staff.
Clients enjoyed working with him, and we won a lot of (new) business together. He knows the drinks industry very well and continues to be very active there.