What Captures The Heart Goes In The Cart™
What Captures The Heart Goes In The Cart
What Captures The Heart Goes In The Cart™
Research shows that up to 95% of Buying Decisions Are Based On Emotion Not Rationality.
Discover The Emotion-Driven Sales Blueprint Behind 7 and 8-Figure Brands, created by Trevor Bradford, an industry authority on branding and sales conversion.
Using our proprietary IDEA Strategic Brand Framework™ we leverage behavioral science and decades of experience to decode the emotional triggers behind customer buying decisions.
We develop brands that align with how people actually shop: Emotionally, Instinctively and Subconsciously.
Unlock your brand’s emotional sales potential NOW!
Unlock your brand’s emotional potential NOW!
What Captures The Heart Goes In The Cart™
Unlock the Secrets and Science
to Skyrocketing Your Sales!
Research shows that 95% of Buying Decisions Are Based On Emotion Not Rationality.
We leverage behavioral science and decades of experience to decode the emotional triggers behind customer buying decisions.
Using our proprietary
IDEA Strategic Brand Framework™
we develop brands that align
with how people actually buy: Emotionally, Instinctively, and Subconsciously.
The Problem We Solve
We show You How To Fix The Reasons Why YOUR Customers Aren't BUYING.
You’ve got a great product. Maybe even a killer offer. But the sales just…stall.
Why? Because most brands rely on logic — pricing, specs, features — and completely miss the real reason people buy: emotion.
We dig into these emotional drivers to uncover what’s really blocking conversions — and fix them.
❌ Lack of Clarity → ✅ No more confused browsers. You become the obvious choice.
❌ Lack of Trust → ✅ Customers trust you without second-guessing.
❌ Lack of Credibility → ✅ Your brand becomes the no-brainer pick in your niche.
❌ Lack of Emotional Connection → ✅ You trigger the “I need this” response instantly.
Our Proven System to Fix Flat Sales and Spark Emotional Buying
Our Proven System to Fix Flat Sales
and Spark Emotional Buying
strategy that Drives
Sales Conversion
strategy that Drives
Sales Conversion
Led by Trevor Bradford
brand expert, conversion master
and creator of the
IDEA Strategic Brand Framework™
our unique approach helps struggling Amazon sellers, DTC brands, and retail founders turn brand confusion into conversion clarity.
Trusted by Fortune 500s, 8-figure sellers and emerging e-com brands alike.
We start by understanding your customer in forensic detail
We take the understanding of your customer way beyond traditional demographics.
Our Avatar 2.0 tool redefines traditional buyer personas by incorporating
behavioural psychology and decision-making triggers to ensure your brand resonates on both an emotional and rational level.
We start by understanding your customer in forensic detail
We take the understanding of your customer way beyond traditional demographics.
Our Avatar 2.0 tool redefines traditional buyer personas by incorporating
behavioural psychology and decision-making triggers to ensure your brand resonates on both an emotional and rational level.
Avoid the race to bottom
on Prices
Avoid the race to bottom
on Prices
We create emotional value in the mind of your customer, so your brand becomes their first choice.
Using our IDEA Brand Canvas tool we combine Insight, Distinctiveness Emotion, and Authenticity (the four pillars of the IDEA Framework) to position your brand to earn trust, command higher prices, and drive long-term growth—freeing you from competing on price alone.
It's What Clients Say When you're
not in the room that counts...
Luke Knight, Titan Network, Leader & Studio Director
Trevor Bradford delivers a powerful blend of behavioral science and practical e-commerce strategy in this must-read guide. The IDEA Framework distills complex psychological concepts into clear, actionable steps that small businesses can apply immediately.
His insight—“what captures the heart goes in the cart”—is more than a memorable phrase; it's a game-changing principle for sellers competing in an era of factory-direct saturation.
The Avatar 2.0 tool and Brand Canvas worksheet are standout innovations, moving far beyond surface-level demographics to build deeper customer resonance. Through compelling case studies and a systematic, human-centered approach, Trevor provides a proven roadmap for creating brands that are genuinely trusted.
This isn't abstract theory—it’s a practical, experience-backed guide from someone who’s helped shape global brands in a trust-deficient marketplace.
Exceptional work.
Max Sinclair, Founder, Azoma.ai
As someone pioneering the frontier of generative AI at Azoma, I’m constantly looking for frameworks that bridge emotional resonance with algorithmic clarity. Trevor Bradford’s IDEA Brand Framework does exactly that—powerfully and elegantly. Trevor’s approach doesn’t just help brands stand out; it helps them connect—with authenticity, empathy, and insight.
Having had the pleasure of interviewing Trevor on my podcast, New Frontier, I was struck by how his work in behavioral science and emotional branding perfectly complements what we’re doing at Azoma: ensuring brands are not only visible to AI engines, but meaningfully understood by human minds.
His book, What Captures the Heart Goes In the Cart, is a must-read for any founder or marketer serious about aligning brand strategy with customer psychology. Trevor’s work is essential for those navigating today’s hypercompetitive, AI-shaped marketplace.
Mark Norton, Titan Network, Launch Leader
Having watched Trevor help hundreds of our eCommerce entrepreneurs I can confirm that the IDEA Brand Framework is a revolutionary step forward in helping brands stand out in the often crowded and price sensitive world of eCommerce in 2025.
I used his framework in a private GPT and ran a couple of brand ideas through it. Amazing results!
Nick Ovenden, Brand Designer
I worked with Trevor as a colleague at a well known agency some years ago and have since collaborated successfully together on various branding projects.
The big difference Trevor brings to the party is his empathy with, and understanding of, consumers. This means that when he steers a branding project his voice carries authority, wisdom and insight.
So, if you want a strategic branding partner or brand consultant with real depth of knowledge and expertise, gleaned through a life-time of working with brands, I recommend you call on Trevor.
Junaid Hanif, AMZResponse
Trevor has become an indispensable resource for Amz Response as we navigate the complexities of the Amazon marketplace for the brands we manage. His guidance consistently provides us with the strategic clarity needed to effectively communicate and present the true potential of each brand. Trevor's insights are always spot-on, helping us unlock opportunities we might have otherwise missed. His expertise is a significant asset to our team and the brands we represent
Kristian Rosen, Titan Success Coach
What Captures the Heart Goes Into the Cart is an absolute gem! I read it, implemented the strategies, and was blown away by the results! Brilliant content and fresh product ideas showed up immediately.
The GPT you learn to create from this book isn’t just smart - it’s a game-changer. I’ve already shared it with my VA and Marketing team, it’s streamlining and transforming the way we brainstorm, and create content!
Thank you for so generously sharing your know-how - this book delivers real value and actionable insight. Highly recommended to anyone looking to harness AI for building a strong brand and capturing the heart of customers!
Scott Bremner, SBD Design
I worked with Trevor while a Senior Creative at Creative Leap in London. Trevor and myself worked across the Novartis business and other projects during my tenure at the company. He was a driving member and founder of the Senior Management of the business and was instrumental in leading the company to the top register of the UK design listings. I can highly recommend Trevor as both extremely professional and effective as a brand/marketing partner.
Paul Godfrey, Chivas Regal
I would recommend Trevor to any prospective client. I worked with Trevor at Chivas Regal across a number of high profile global branding and packaging projects for large International brands. Trevor provided the perfect balance between creative thinking and the practical production based realities that so often make or break a great idea. On top of this, you get to work with a conscientious and personable guy that you can trust to deliver critical projects on time and on budget.
Karen Heather, Johnson & Johnson
Trevor was a pleasure to work with. He listened carefully to the brief and the brand concepts we received were always on brief (which can be rare for an agency), but also he added his personal interpretation- to challenge the client! A stress free client/agency relationship!
Dr George Ross, MChiro, DC, PgCert, LRCC
Collaborating with Trevor has been an outstanding journey in expanding my Chiropractic practice into the digital space. His expertise in guiding me to build a compelling online educational offer has been invaluable. Through his strategic advice, I was able to create a comprehensive program that includes online courses, mentorship, and mastermind groups aimed at empowering fellow practitioners. Trevor's insightful direction and dedication have truly enhanced my ability to share my knowledge with a wider audience, ultimately helping to elevate the standards of wellness practices worldwide.
Valerie Gascoyne, Gass Associates
Trevor is a highly perceptive brand and digital marketing expert. An inspired leader with an entrepreneurial spirit who doesn't follow the pack.
His knowledge and experience of directing and managing top international brands is second to none. A great marketeer with a passion for creativity, Trevor knows instinctively what will work, he is a true professional. He is always a pleasure to work with.
Martin Kelly, Big Group
Trevor is a true industry professional with many years of top level experience working on and creating some iconic brands. I have had the pleasure of working alongside and with Trevor in the past and look froward to the opportunity of doing so again at some point in the future.
Natalia Mesh, SEVERIN PROJEKT
Trevor was highly recommended to me by our business partner – through the practice of our collaboration I was truly impressed by his unsurpassed knowledge of many market categories, and ability to be super flexible in terms of working with variety of client’s brands always staying highly professional at the same time.
Gary Swift, RDUK Ltd
Trevor has worked for my organisation on several occasions and without hesitation I would recommend him to any company that wishes to develop their brand and digital strategy. Trevor provides great a service and I am sure we will use his company again in the near future.
Bella Ikpasaja, LinkedIn Learning
A pleasure to work with, commercially savvy - I leant a lot from him - and he always made time for staff.
Clients enjoyed working with him, and we won a lot of (new) business together. He knows the drinks industry very well and continues to be very active there.