Create High Converting Brands Using The Secrets and Science Of Why Customers Buy

In today’s hyper-competitive, AI-driven e-commerce landscape, standing out is no longer just about clever copy or sleek design—it’s about building trust through emotionally intelligent branding.

In What Captures the Heart Goes in the Cart, brand strategist and behavioral science expert Trevor Bradford unveils the IDEA Strategic Brand Framework™—a proven system that blends behavioral psychology, neuroscience, and e-commerce tactics to help sellers capture attention, earn loyalty, and skyrocket conversions.

Whether you’re a struggling startup, a scaling Amazon entrepreneur, or a seasoned seller facing stalled growth, this book offers a clear, actionable path to building brands that truly resonate. With deep insights into why consumers buy and how they emotionally connect with brands, Bradford equips readers with practical tools like the IDEA Brand Framework, Avatar 2.0 Tool, the IDEA Brand Canvas.

You’ll discover:

• Why TRUST is now your biggest competitive advantage.

• How to use emotional triggers and behavioral science to optimize every touchpoint of the customer journey.

• A step-by-step blueprint to clarify your message, build brand loyalty, and boost conversions.

• How to thrive in a saturated market by being Insight-Driven, Distinctive, Empathetic, and Authentic.

• How to use the IDEA Brand Framework to train and build your own bespoke Brand GPT.

Bradford's strategy is a masterclass in modern branding, transforming your business by becoming "Authentically Human" in an age of mistrust, from mere transactions to building lasting relationships with your customers.

For entrepreneurs who want to stop shouting into the void and start building a brand customers actually feel something for—this book is your playbook.